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Thursday, February 16, 2012

Sunshine Pleasure Club, St. Petersburg, Florida



March 2, 1956

Hello, All-
We are having a good rest on a wonderful vacation.  The weather is very warm and all our summer plans are in bloom.  They built four thousand houses here last year and are still going strong. 

J. V. (?)
Haverhill Lumber & Supply Co.
22 Phoenix Row
Haverhill, Mass.


Sunshine Pleasure Club is my favorite band from the 1980's.

Haverhill, Massachusetts is one of the oldest communities in the state, settled in 1640, and incorporated in 1870.  It became a manufacturing center, specializing in shoes and hats until the Great Depression.  Its rich history includes the first retail establishment of Rowland Macy, the first Macy's Parade, and Haverhill High School, which inspired Bob Montana's Archie Comics.

The Sunshine Pleasure Club was my favorite 1970's kids show.

The Haverhill Lumber and Supply Company is gone, replaced by an assisted living facility.   In addition, the sender has an undecipherable signature.  It is very conceivable that the sender worked at the lumber company when he notes the number of houses built in St. Petersburg.  Perhaps the Haverhill Lumber and Supply Company could have benefitted from a southern migration- the population of St. Petersburg doubled from 1950 to 1960.

The real Sunshine Pleasure Club started in Williams Park in St. Petersburg sometime before 1917.  Google has an archive of the St. Petersburg Times, and apparently shuffleboard, horseshoe pitching and the athletic prowess of the Sunshine Pleasure Club were hot topics for decades.



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